Sunday, August 19, 2018

Give Me a Choice

"Pepsi Max?" "No, merci."

The American corporate monopoly disease has penetrated even small restaurants in Europe. It's outrageous.

We were in a small, Moroccan-themed restaurant in Perpignan, and I ordered a Coke Zero. The waitress suggested Pepsi Max. They carried only Pepsi products.

To me, Pepsi Max tastes like brown sugar water. There's no zing to it.

What's more irritating is the lack of consumer choice. The restaurant has opted to make a deal with Pepsi to carry their products exclusively, and in return they get a discount, ie extra profit.

I get water.

I first encountered this approach in Dallas, where Dallas Cowboys owner Jerry Jones made a deal to carry only Pepsi products in his football stadium. That's his choice. It's my choice not to attend any games and give any money to JJ - especially the exorbitant ticket prices, which he needs to pay the numerous felons he recruited for the team. (JJ also made a deal with Papa John's pizza, whose owner recently made racist remarks and severely undercut his business.)

I am offended, too, that Terminal D, the international terminal for Dallas-Fort Worth Airport, only carries Pepsi products. Dammit, I want to take a Coke Zero on a long flight across the ocean, not be stuck with watered-down fizz.

If you have a business that serves the public, then give the public a choice. Don't just serve your own greed.

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